11 Essential Ingredients Of A Great Blog Post

A great blog post has much more to offer than a few meaningless tips that you’ll forget before reaching the last sentence. If you can change a single reader’s point of view and inspire him to take action, you will achieve your goal as a blogger.

Have you been focused on publishing words according to a certain schedule? Then you need to take a step back and think about the initial purpose you had when you started blogging.

These are the 11 essential ingredients that every awesome blog post should contain:

1. A Catchy Headline

You have to cover this part before you even start writing. An interesting title will attract the reader, but will also keep him engaged. You don’t know how to write an exciting title? Think of magazine headlines that dare you to read the piece. This is the first thing a potential reader is going to see, so you need to make it right.

2. Impeccable Opening Paragraph

The attention span of blog readers is not that impressive, so you need to get right to the point and tell your audience why the post is important to read. You can show a scene your target audience would recognize, and then promise a solution for a particular problem, or lead towards advice that would help them surpass some obstacles.

A blog reader doesn’t want to go through several posts just to find what they need. Your introductory paragraph should show that you offer enough value in the entire post.

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Make a point. Give your readers a reason to remember and share your blog post.

3. Make A Point

If your blog post doesn’t have a point, your readers won’t remember it and won’t be compelled to comment and share. Keywords don’t defy your point; you can still use them as part of your content marketing strategy, but make sure to place them into meaningful content with a clear direction.

4. Structure It Properly

Bloggers commonly overlook this aspect of a post. If you want the readers to go through the entire article, you need to organize the writing process, create a structure layout and publish a post with clear headings, sub-headings, bullet points, and paragraph breaks. This model may look outdated, but still works for the readers:

  1. Introduction. Make an opening and get on track.
  2. Make an argument and explain yourself.
  3. Make another argument and explain it. Repeat this step as many times as necessary.
  4. Conclusion. Make the closure and call the reader to action.

Clearly, you can modify the general structure of the blog post depending on the topic and type of content you’re creating. The main goal is to write an easy-to-read article. 

5. Make It Unique

If you don’t have something new to say, then writing a post doesn’t make any sense. It is okay to write on a trending topic, but you cannot repeat the same point that all other bloggers are making. You need a spin or a unique angle of approach.

Avoid all risks of featuring duplicate content on your blog. Making a link roundup to interesting articles may seem like a good idea that would gain readership, but don’t do it too often. Only unique content is worthy of sharing.

Include visual content to keep your readers interested.
Include visual content to keep your readers interested.

6. Freshen Up Things With Visual Content

As a blogger, you must be aware of the importance of high-quality content. However, content does not only involve text. In fact, most of your readers will scroll through your post looking for the images. They won’t be happy if they don’t see any visual content.

Adding an eye candy is always a good thing. However, you should always make sure to use images that add more meaning to the content, so make a careful selection.

7. Share Your Experience

A blog post sounds more believable when you write it from your own experience. Adding a personal touch to the topic is always recommended, but make sure to stay away from digressions. The experience you share must be relevant to the topic. 

8. Add Relevant Resources

If you rely on scientific facts, statistical data, or results from academic research, make sure you provide links and information about the relevant resources. Your readers will trust you more if you offer relevant evidence. For example, if you are elaborating a topic on vaccination, you will add more strength to your arguments if you rely on the results of an authoritative research.

9. Provide Internal Links

The overall value of a post will be increased when you offer links to related posts within your own blog. This is what you need to do:

Publish enough posts before you start linking.

Make sure the anchor text doesn’t contain keywords. It’s best to create text links with diluted anchors.

Don’t link to the home page or another major page of the blog. You will benefit more from an internal linking strategy if you include “deep pages”.

Make the links relevant! If the topics of the two pages you connect are connected, the overall authority of your blog will be boosted.

Use as many internal links as possible. If you have enough content on your blog, you can offer at least 3 internal links per post.

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Grab the readers attention with great sub-headings.

10. Add Some Fun!

Even if you think that the issue doesn’t allow a relaxed approach, the post will still benefit from a joke, an expert’s witty opinion, success story, some historical examples, and so on. If you can think of something that would increase the interest of your reader and inspire him to research further, make sure to use it. 

11. Make It Interactive!

The main thing that distinguishes blogs from magazine and newspaper publications is interaction. If you don’t add a question that stimulates the readers to comment and discuss, then you aren’t finished yet.                  

If a reader reaches the end of your post, then he is ready to take action. Whether you want him to download an eBook, visit another page or website, subscribe to your email list, comment, share, or purchase a product, you need to have a clear call to action if you want to achieve the goal.

Don’t be modest; write an explicit, effective call to action with bold, authoritative voice!

Need help writing good blog posts? Get started with BlogPress and let our blogging experts teach you how to write terrific posts.

About The Author

Melinda Osteen is a writer and blog editor who features the latest writing and studying trends in her articles and intends to share her knowledges with young specialists. She works as a writing expert and a blog editor at Papersgear writing service.

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11 Essential Ingredients Of A Great Blog Post was first posted on August 21, 2015 at 7:00 am.