Don’t Miss The Hottest Blogging Trends Of 2017

A number of active blogs numbers over 100 million, so how do you make your blog a standout?  Whether you are starting a blog for the first time, or you are looking to get more traffic to your blog, there are always trends to follow to make your blog shine.  Follow these blogging trends to get your site the following it deserves.

Include Engaging Media

Blogs are no longer just made up of blocks of text and a few images scattered here and there.  In today’s blogging environment, a variety of content is key.  This means not only making sure your images are high quality, but varying your use of different types of media. Fun and creative videos are the latest and most popular trend in blogging. Do not hesitate to create videos and encourage followers to follow your social media accounts. 

You can create videos using GoPros, amazing new drones, and even your iPhone! There’s no excuse not to use video today.

BlogPress Images and Video
Taking your own photos and video is a great way to get really creative with your blog.

The crème de la crème of blogging at the moment, however, has to be live streaming.  Live streaming is at this time the most immersive experience for viewers because it puts them right there with you.  Followers have the ability to interact with you, ask questions, and comment while you are streaming.  More and more people want to buy into a totally immersive experience in which they are engaging with the content as it happens in real-time.  In many cases, it goes farther than what many blog videos and images cannot do.  Depending on the brand of your blog, you can conduct interviews with special guests or even immortalize your travel adventures.

Go for Quality Over Quantity

BlogPress: Blogging, Training, and Incredible Personal SupportToday, there is simply too much content on the web to sift through.  The sheer amount of blogs that may surround your topic can be overwhelming, so the answer to this is simple: less is more.  Readers and viewers today want quality work.  Their time is precious and they want to find something worth looking at.  If they cannot find it in your content, they will quickly move on to something else.  The cure to this is to elevate the quality of your content.  Feel free to go in-depth about your specific entry, or divide the topic into a series whether it be politics, lifestyle, or media.  Sometimes this means writing more, and sometimes this means writing less.  If you are not the best editor, perhaps have a trusted friend or family member who has the skills to elevate your work for you.

Keep in Touch With Your Followers

A great deal of criticism has surfaced about the cold and impersonal nature of social media.  While these critiques do have their merits, they don’t have to hold true for you.  You can influence your followers by becoming more personable.  This means that when a follower reaches out to you, you should make an effort to reach out to them.  Often, a popular blogger or YouTuber will have followers that look up to them, so making yourself accessible via a bio, a question and answer session, or a live stream will help your followers connect to you.  It may be impossible to answer everyone’s questions, but you do have the ability to reach out when it’s appropriate.

Try Guest Posting

BlogPress: Blogging, Training, & Support
Guest Posting is a great way to get your blog in front of a new audience.

Instead of competing with your fellow bloggers, try contacting them for a guest post on something you enjoy.  It need not be a direct competitor, but you can write for a variety of blogs that cover a vast network of topics.  Form relationships with your fellow bloggers and you may be surprised at the following you will gain.

Blogging should be a fun and engaging experience for both you and the audience.  If you want to continue to have a successful blog in the future, follow these tips add a nice polish to your blog.

The post Don’t Miss The Hottest Blogging Trends Of 2017 appeared first on BlogPress.


Don’t Miss The Hottest Blogging Trends Of 2017 was first posted on April 25, 2017 at 12:31 pm.

Education Blogs: How To Stand Out From The Crowd

Did you know that almost 16 million of Americans participate in education and training programs? It means that if you decide to start an education blog, your audience will be huge.  Educational blogging is a good way to share your experience with people who need it and to become more popular in your industry. Moreover, there is a great opportunity to earn some money and to travel around the world, as you will be able to work online.

Teachers, students, and parents need time and effort to adapt to the changes. They need to get instructions and fresh information. That’s what educational blogging is all about.

Education blogs are usually maintained by teachers, tutors, or even parents. They cover anything from new teaching methods to homeschooling plans. Some bloggers provide full online courses, as well as technology tips and news about the current state of education. They are making huge contributions towards the growth of the industry.

The majority of educational bloggers use their blogs for class blogs, student blogs, and class blogs with individual student blogs. However, personal blogs are also very popular in the education niche.

Education Blogs: How To Stand Out From The Crowd

What Are Education Blogs And Why Do We Need Them?

  • Every blog makes important contributions to the online base of knowledge. Whenever we have questions or problems, we find solutions in high-quality blog posts.
  • They are great for communication between teachers. An educator can use the blog to share their experience with other teachers and ask for their feedback.             
  • Teachers can also use the blog to share news, assignments, reminders, and tips with students and their parents.   
  • Thanks to blogging, teachers, students, and parents can encourage debates on important issues related to education.
  • The students can share their studying methods, as well as the progress they make on different projects. Blogging is a nice way for them to share thoughts and opinions.
  • When a student starts blogging from an early age, they are developing valuable writing skills. Consider it this way: you’re training the next generation of successful bloggers, who will make the Internet better.

It’s clear: any teacher or student can benefit from a blog. There is a huge challenge to overcome, though: there are thousands of blogs that already cover topics similar to the ones you have in mind. Uniqueness and value are the most important principles of blogging. How do you make your project different?

Education Blogs: How To Stand Out From The Crowd

Educational Blogging Tips: How To Stand Out From The Crowd

How do you define the concept uniqueness in blogging? It’s not about thinking of a topic that has never been covered in the history of blogging. Get real: can you think of such topic? Maybe you have an idea, but you can’t maintain a blog based on that premise. Uniqueness is all about tackling trending and evergreen topics in a different way. It’s about finding your voice and conveying it through captivating posts that the audience loves reading. We’ll share some tips that will help you get there.

1. If You’re Tackling Politics, Make Strong Arguments

Every educator and parent have their point of view regarding education. Every blogger, in general, has opinions about society. Whether we like it or not, that point is often related to politics. Criticism is highly necessary for this niche since that’s what drives the education system forward.

However, you have to keep in mind that people don’t like reading blogs exclusively focused on politics and pedagogy. If you really want to bring light to some issues, you need to do it occasionally. Most of all, you have to expose unique arguments and support them with facts. Keep in mind that you’re just another blogger in this niche. You’ll come across different points of view and you’ll have to handle criticism if you cover these topics.

Share Unique Experiences

Storytelling is an effective method for writing blog posts. People are not after strict guidelines and lecturing attitude when they read blogs. They want tips and opinions supported by actual experience.

If you’re an educator, tutor, or homeschooling parent, you should personalize the process of teaching according to the needs of your students. Each student has unique interests and a different capacity to process information. You experiment with different methods so you can share them with the online audience. Think out of the box and provide something valuable for your readers. For example, Julie Petersen, an educational blogger, provides scholarships at her essay writing companies review blog, to help students take the most of their studies.

2. Listen to Your Readers

You already wrote about the ed-tech products you use, you shared your teaching methods, and you covered some personal experiences. Now what? When you’re on a consistent blogging schedule, you’ll inevitably come to a point when you’re blocked. Every blogger faces such blockade. All topics will seem boring. That’s when you need your readers more than ever.

Ask your readers for their opinions at the end of each post you write. They will use that opportunity to give you credit for the good ideas and criticize you for something they don’t agree with. However, they will also ask questions that reveal new topics for you to work on. When you’re listening to your audience, you write more relevant posts.

3. Make Case Studies

HubSpot is one of the most successful marketing blogs on the Internet. Do you know why? First of all, it’s a high-quality blog with huge value for marketers. Many of the articles are supported with case studies, which make the readers aware of the way theory works in practice.

Let’s say you started using a new note-taking app in the classroom. You invited your students to use their tablets instead of the usual notebooks for taking notes. How did that work? How did their productivity, engagement, and efficiency change after this? You can measure their speed in taking notes and note if they are listening more when they don’t have to write in a notebook. Notice what results they will have on the test at the end of the lecture and turn that experience into a case study.

You can turn various classroom experiences into unique case studies.

There is no magic formula that leads you to successful blogging. Focus, persistence, and uniqueness – that’s the clear recipe for success. You’ll discover your own ways to attract the audience, and that’s what makes you a unique blogger.

The post Education Blogs: How To Stand Out From The Crowd appeared first on BlogPress.


Education Blogs: How To Stand Out From The Crowd was first posted on March 23, 2017 at 10:51 am.

7 Strategies To Attract More Blog Readers

Blogging is still one of the most effective ways of having your voice heard, promoting your brand, building your audience, and even growing your own business. Not to mention it’s an incredibly fun way to pass your time. Also, there are so many different niches you can explore with blogging and find people who are interested in what you have to say.

The most popular niche is usually IT, and you will find plenty of blogs on modern technology with no surprise, because being tech-savvy these days is just as important as being literate. And then, there are health, fitness, education, and fashion blogs, which are always at the top in terms of visits and social media shares.

So what is their secret? Well, let’s find out. Here are 7 strategies professional bloggers use to attract more blog readers.

1. Guest Posting

This is one of the most effective blogging strategies, especially if you are a new to the world of blogging. Popular bloggers like Neil Patel, despite reaping all the benefits that come with being successful, are often under pressure to keep on producing great content on a regular basis, and if you reach out to them and offer to create amazing new content for their blog for free, in exchange for a link, they will more than likely jump at a chance to collaborate with you. By publishing your post on a different platform, you are exposing yourself to an entirely new audience, which will inevitably drive more traffic to your own blog.

2. Share Your Content Multiple Times

Of course you’re going to share your content multiple times, because there are so many different social media platforms, such as Facebook, Twitter, Google+, or even Tumblr, where you can share a link to your new post and attract readers.

However, we are talking about sharing your content on the same platform more than once. For instance, you can invite your followers on Twitter to check out your new post, and then remind them several hours later. Then remind them again tomorrow, next week, and even a month later.

They will have a chance to catch up in case they have missed it the first time around.

3. Repurpose Your Old Content

According to the Australian Writings team, who are experts on writing stunning content, creating something new and fresh is not the only way to grow your readership.

  • Your old content can be just as effective, if presented in a different form.
  • You can turn shorter posts into an eye-catching infographic, your longer pillar posts into podcasts, or how-to articles into video tutorials.
  • You can even gather your best posts and create an ebook.

Some of your content won’t receive the attention it deserves, whether it’s because you didn’t have a bigger audience at the time, or because you haven’t gotten the format right. This is your chance to make it shine again, and save some time in the process.

4. Restructure Your Posts

You can also make use of your existing posts to attract new readers, without having to change them drastically. Try breathing new life into them by tweaking their structure. For instance, break those huge blocks of text into smaller paragraphs, each one with a catchy and intriguing subheading.

These days, people scan the content for something that might catch their eye, so make it easier on them. Also, make your posts readable, both in visual terms and in terms of substance. Also, you can make it more appealing by optimizing your website’s performance, and introducing responsive design, thus attracting mobile users.

5. Reach Out to Influencers

Reaching out to experts and influencers in your niche is a complex task, but it’s well-worth the effort. Once you are sure you have a killer post on your hands, get in touch and ask them if they would like to contribute to it with a quote, for example.

Since you probably can’t offer them money, you can give them your product for free, or share a link to their website. On the other hand, in case they decide to share a link to your post with their readers, you can expect to receive a ton of traffic, some much-needed exposure, and a huge boost to your authority in the niche.

6. Write a Better Headline 

About 80% of the people will read the article simply based on how much they like the headline, which makes sense, because you would be more likely to check out a shop which has a nice window, right?

Writing a great headline is an art, because the best one manage to let the reader know what they will find inside, and how they will benefit from it, while appealing to their emotions. For instance, headlines like “22 Fresh Tips to Grow Your Audience Today”, or “10 Unexpected Reasons Why Online Businesses Fail” let the reader know what they will be getting.

Also, the first one promises a clear benefit which they can experience almost immediately. The second one appeals to their emotions, because nobody wants to see their business crash. If it is difficult for you to come up with great headline ideas, you should check out these 7 effective writing techniques for modern professionals, which will make this process easier for any blogger.

7. Optimize Your Content for Long-Tail Keywords

Long-tail keywords are great, because they tell you all about your readers’ intents, as well as what sort of content you should create and which needs you should meet. Also, if you do your research right, there is very little competition there, and according to this article from Search Engine Journal,  you can boost your organic traffic by 78%. And all you really need are Google Autosuggest and Google Keyword Planner. The former will tell you which long-tail keywords your readers are looking for, while the latter will provide you with an insight into how much competition there is for each keyword. You can also check out user-generated content on forums to find even more long-tail keywords.

Conclusion

Blogging can be both lucrative and fun. But, regardless of great your content is, it’s not going to be of much use if nobody is reading it. It is all about your readers, because that’s who you’re creating the content for. This is why you should also take the time to figure out the best ways to reach them, and we hope this post will help you do that.

We hope you’ve enjoyed this guest post from Jessica Freeman. Jessica is a freelance writer. She is interested in traveling and online learning. She enjoys writing on education, technology innovations, and blogging tendencies. Find out more about Jessica’s work by visiting her blog http://topwritingtips.com.au/ where she provide excellent writing tips for blog for students. You can also follow her on Facebook andGoogle+.

The post 7 Strategies To Attract More Blog Readers appeared first on BlogPress.


7 Strategies To Attract More Blog Readers was first posted on February 8, 2017 at 1:33 pm.

12 Things You Should Know Before You Start Blogging…

While blogging may sound simple on the outside, running a successful blog requires time, knowledge, discipline, and the willingness to make mistakes, and learn from them. Here are 12 critical things to consider before you start blogging so that you don’t get caught off guard.

1. The Reason Why You Want to Start Blogging

You can blog for whatever reason, but you need to know the purpose of your blog beforehand, because that is going to determine your actions. For instance, if you want to start a personal blog, setting up a Blogger account might just do the trick. However, if you want to make money blogging, a more powerful platform like WordPress is the way to go.

2. Your Blog’s Niche

Obviously, it is best to pick a niche or a topic you are an expert on, or at least to have enough passion for it to make up for your lack of knowledge. Also, if you are trying to monetize your blog, you’re going to want to use Google Trends for keyword research, which will allow you to find out how your niche is performing.

3. Blogging Requires Time, Money, and Effort

If you are wondering how to start a blog, you should know that you will spend countless hours burning the midnight oil, sharpening your writing skills, promoting your blog on social media, and making sure you remain consistent. And it will cost you money, too, because you will have to pay for your marketing campaign, domain name, and hosting at the very least.

4. Content Is The Single Most Important Thing

It’s not easy to figure out how to write great blog content, but you should definitely start by producing content that is informative and which provides something of real value to the reader. Make sure to use conversational tone, instead of lecturing your visitors. In order to turn them into your regular audience, post consistently.  Take advantage of Headline Analyzer, Plagtracker, Hemingway App to make sure that your posts are outstanding and well-formed from a headline to conclusion.

5. Copyright Laws

Before you start blogging, learn how to protect your own content, and what to do in case someone steals your work. On the other hand, while it’s OK to be inspired by someone else’s work, it is about your authentic take on a particular topic, and that should be 100% original. Also, learn when and how you can use photos you find online. Simply taking an image and crediting the author may not be enough. TheStocks.im offers plenty of royalty-free stock photos for you to choose from.

6. Your Blog’s Design Should be Simple and Sleek

Users respond to blogs which are built around a simple, yet elegant design. Also, you need to make sure that your blog features responsive design, which is optimized for display on mobile devices. In both cases, navigation should be as easy as possible.

7. The Basics of HTML and SEO

While you can get pretty much everything done on your blog without having to know HTML or CSS, learning both will allow you customize themes and plugins to your liking, as well as change the look of your posts. A Simple Guide to HMTL will teach you all you need to know. As for SEO, you will be able to drive more visitors to your blog, because your blog will be more visible in the search engines, and Beginners Guide to SEO by Moz is a good place to start.

8. Image Editing

Instead of paying someone else to do it for you, learn the basics of image editing, so that you can enhance your texts with eye-popping visual content like photos, infographics, and GIFs. We recommend creating your own original designs with Canva.

9. Social Media Presence Is Crucial

“If you build it, they will come” doesn’t work with blogging. You need to let people know about your work, and the best way to do it, is through social media. Placing ads on Facebook, Instagram and Twitter is the key to generating traffic. Websites like Kissmetrics is where you can also find plenty of advice on how to promote your blog.

10. Personal Branding Is Getting More Important

All of the knowledge and skills above can help you establish a unique visual identity for your blog. But you shouldn’t stop there, because it is important for all of your social media accounts to reflect that same identity if possible. People respond to brands, and you need to respond to their needs. Make sure to create accounts on most widely used social media platforms, so that you are in control of brand and its name.

11. Build Connections Right Away

One of the things that can launch your blog into the stratosphere is the people you know, fellow bloggers. Now, we are not suggesting that you should start sending emails every day, and then end up spamming them. But, you can share some of their stuff you liked on Twitter or Facebook, and let them know about it. Reach out to influencers and start a collaboration.

12. Learning Never Stops

You will never have any time to rest on your laurels. New blogging platforms are being introduced every day, search engines alter the way they rank websites, SEO requirements change, and so on. Everything is changing constantly, and you need to stay on top of all that if you want to succeed.

Conclusion

Blogging is a lot more complex than people think. It requires you to be a jack of all trades, such as writing, design, marketing, coding, and master of most, to say the least. If you’re ready to start blogging, BlogPress is here to answer all of your questions. Just ask.

We hope you’ve enjoyed this guest post from Sophia Anderson.

Sophia Anderson is a professional editor and content writer at EssaysOnTime. She is passionate about covering topics on writing, business, careers, blogging and others. She believes that learning something new every day is a must. Her inspiration comes from reading books and online blog posts that cover a wide range of her interests. Meet Sophia at @Sophia7Anderson.

The post 12 Things You Should Know Before You Start Blogging… appeared first on BlogPress.


12 Things You Should Know Before You Start Blogging… was first posted on October 25, 2016 at 3:34 pm.

Tips For Writing A Viral Blog Post

There is nothing quite as disheartening for bloggers than posting a blog that they have put their heart and soul into and receiving little or no shares, especially when the goal was to create a “viral blog post”. So what can you do to write a post that has the greatest viral potential?

Defining A Viral Blog Post

A blog post that goes viral simply has a great number of shares and is viewed by a large number of people. But this definition needs to be tailored a little to meet the unique criteria associated with a specific blogger.

For instance, if you write blogs aimed at a niche audience, you are less likely to get millions of shares. Also, if you are used to receiving just a few shares (let’s say between 10 and 20), going viral might simply mean getting shares in the hundreds on your next post.

In other words, creating viral exposure to your blog posts may be incremental in nature. The more shares you receive on previous posts, the greater the views of follow-up posts should be. Be aware that blogs are less likely to receive millions of shares like video’s or music that has more entertainment value.

Share Your Own Post

BlogPress: Social Media Marketing To Create VIral Blog Post
Social Media is a great way to share your blog post with the world!

Sharing your own posts on social media is a quick way to get far more views and shares from other readers. Share with as many people as you can on as many different social media platforms as possible to ensure that the post goes viral.

Also, post the blog on multiple websites and create links to and from other relevant blogs, articles, and content. The more visible a blog post is on the internet, the better the chances of going viral.

Make sure that all the relevant share icons are contained on the page.

“Blogging” Style Matters

Viral blog posts are often more about the style, tone, and language that is used in a post rather than the content or information that is provided. Using empathetic writing techniques and emotive language is important to get a reader interested, keep them reading and get them to share the post.

That said, the content should also add value. This simply means that it should inform, educate or be relevant to a greater audience. Write in simple language that is easy for everyday people to understand and relate to.

Keep your blogs short and to the point. Content that is too long to read will not create more shares and will result in readers leaving before getting to the end of the blog.

Viral Blog Post Design Is Key

An attractive blog post is more likely to entice viewers to read further. Add images, videos, music and/or animations that are relative to the content but that will also attract more readers. Don’t overdo it, though.

Use bullet points, numbers and lists to make the post easier to read. Choose a font that is easy on the eye and in a color that is easy to read.

Remember that not all the posts that you write will go viral. However, evaluate those that perform better to get greater share potential from all your writing.

We hope you’ve enjoyed this guest post from Sparky Parker. Sparky has over 35 years of related experience in marketing, internet sales and engineering. He owns and operates FrontRangeMarketeer.com, which helps local businesses generate more leads and attract new customers.

The post Tips For Writing A Viral Blog Post appeared first on BlogPress.


Tips For Writing A Viral Blog Post was first posted on June 17, 2016 at 8:58 am.

SEO Essentials You Need for Optimizing Your Website

In the race to stand 1st in the search results, your website needs to use these basic SEO essentials – at a minimum. It can be as tricky as playing a chess game. Many companies are still trying hard to accumulate all the chessmen on board to win the battle and get their website on Google’s first page. Google, Bing and Yahoo are the librarians of the web world.

Google’s second page is the best place to hide something, “NOBODY WILL EVER LOOK THERE!” but that is definitely not what you want? No ways! In fact, ranking your website on the 1st page should be the topmost priority. In such a situation, SEO acts as a catalyst for improving the ranking of a website to attract quality traffic, which would ultimately lead to more sales.

The definition of SEO and its importance in any business has been discussed numerous times. However, at times, the explanation is not very clear. In this article, we are going to discuss search engine optimization in detail and its relevance in the web industry.

Search Engine Optimization (SEO)

SEO is a strategy of helping a website rank higher in search engines via the natural or organic search results
SEO is a strategy of helping a website rank higher in search engines via the natural or organic search results

In simple terms, SEO is a strategy of helping a website rank higher in search engines via the natural or organic search results. The full form of SEO stands for, search engine optimization. It is the collection of techniques and strategies that enable a site to fetch more traffic that can be converted successfully into leads or sales.

However, a technical definition of SEO is mandatory, before we take the plunge and go into further details about the strategies, techniques, and tactics to increase the number of visitors to a website.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results – often referred to as “natural,” “organic” or “earned” results. SEO targets different types of search, like image search, local search, video search and so on. This internet marketing discipline focuses on the visibility of your websites in organic and unpaid search results.

There is no hiding the fact that even the best bloggers out there, invest a lot of time and money for search engine optimization of their blogs. Let’s check out the benefits of SEO to understand the reason behind people vouching for this internet marketing strategy.

  • With SEO, your blog or site ranks higher in organic search results.
  • Search engine optimization helps in attracting more traffic. Over here, we are talking about “quality traffic” which matters the most.
  • SEO helps get more readers for your blog and the financial earnings for the blog escalates dramatically.
  • Last, but not the least, with SEO you get to earn and keep more subscribers via RSS, Twitter and Facebook.

The Inside Story – SEO Essentials

https://www.youtube.com/watch?v=BNHR6IQJGZs

Google, Yahoo and Bing are the most popular search engines. When we do a search, we are not searching the web, but the index of the web or at least as much of it, as can be found. This is done by software programs called “spiders.” Spiders start by fetching a few webpages and following the links on those pages that fetch the pages they point to. After this, the spiders follow all the links and get the pages they link to until a pretty big chunk of the web is indexed. Many pages are stored across thousands of such machines.

If you want to search something, then enter it in Google search in simple terms. The software searches the index to find every page which includes those searched terms. In this case, hundreds and thousands of results come up. Google decides which documents are relevant and which are not. This is done, as Google analyses how many times the keywords are used and included in the title, page URL and so on. Whether the pages are from quality websites or not is a question of concern. Or in case there are cases of spamming, are also taken into consideration. Finally, all the factors combined together, help in producing a webpage’s overall score, thus creating the final search results. All this happens within half-a-second.

However, there are certain things which the search engines take into account before ranking a website or blog.

  • Words used in the website matter. Search engines account for every word on the web. This way, when you search for some special thing, the search engines, filters the results as required.
  • Page title matters and search engines pay special attention to the title used in the code.
  • Links between websites matter. One webpage linked with another is a recommendation, saying that this particular site has valuable information that can be put to use. A webpage coming with a lot of links to it can look good to the search engines.
  • Words used in links are crucial. Search engines can establish the relation of the words used with the link. This way the site with the keyword used in the link ranks well.
  • Reputation is so very important. Sites with a growing number of fresh, engaging content and quality links are like, “rising stars” and do pretty well in search rankings.

NOTE – Let’s spilt up SEO to make things simpler. One is on-page SEO and the other is off-page SEO.

On-page SEO Optimization

On-page SEO are all the things that you can do on your website to give it a better ranking. It’s time to check out the effective ways in which on-page SEO can work wonders and increase page rankings on search engines.

  1. Page Title – One of the most important SEO factors on your site. The page title should be unique with the main keywords used for that particular page. For example, if you write a blog post about a new diet you tried, it is important to include “new diet tips” in the post title or something like that, as this strategy can get you better rankings.
  2. Meta Descriptions – Never forget to include meta descriptions to rank your webpage. The small, short and catchy meta descriptions with relevant keywords are crucial, as they are used within search results when the page is listed.
  3. SEO-friendly URL – Search engine friendly URLs are highly recommended and help the web spiders to crawl and find the blogs more easily. Shorter URLs are better recalled by visitors and perform exceptionally well in search engine rankings. Using relevant keywords in the URL is a significant factor to boost ranking. On-page SEO factor is an effective strategy to boost ranking.
  4. Internal Links – Links from other websites are important, but they are not the only ones which are crucial. Placing links to other webpages is a good strategy to improve your site’s ranking. Visitors easily navigate your site and on top of it all, it gets easier for the search engines to crawl and find all your pages. Last but not the least, this technique also helps in increasing Google PageRank of your pages.
  5. Image SEO – Including images in your articles makes the read interesting. However, you can make the images stronger by adding ALT tags and title tags to improve the accessibility of the website. Optimizing the images around a keyword gives search engines a clue about the page and helps it rank well in organic search.
  6. Quality Content – Whether a content is good or not, is judged by search engines by checking the user-experience metrics, like:
  • Chrome Bookmarks
  • The number of repeat visitors.
  • Dwell time and so on.

BlogPress proudly features Yoast SEO to you easily optimize your posts.

So, now you know why the SEO expert always emphasizes on “quality content” that are easy to understand and highly informative too!

  1. XML Sitemap – The XML (Extensible Markup Language) Sitemap is a text file that is used to detail all URLs on a website. Extra information (metadata) is included on each URL with details like when it was last updated, the importance they hold and whether or not there are other versions of the URL in other languages. This helps the search engines crawl the website more effectively. Therefore, every site must have a sitemap as it makes it a tad easier to find webpages and index them for search engines.
  1. Web Speed & Performance – Web Speed affecting SEO is a debatable topic. Slow loading pages’ increase bounce rate and this sends a negative signal to the search engines. Google’s CDNs are used to fetch commonly used resources like Web Fonts and jQuery. Compressing CSS and JavaScript files are a top priority for complex pages. Keeping Flash to a minimum and optimizing images with CSS sprites and PNG files are also recommended for increasing web speed.
  1. Mobile-friendly website – With the advent of smartphone opting for a mobile friendly website is a favorable move for on-page optimization. It is a well-known fact that Google prefers a responsive web design and this strategy for on-page optimization is definitely of prime importance.

Off-page Optimization

Off Page SEO is the best strategy to get more traffic to your site. Off-page optimization gives back links to your sites and requires plentiful work on a daily basis. It helps to maximize website performance in search engine for target keywords. It refers to all things that can be done “OFF” the website for better ranking.

1. Acquiring Backlinks

Getting backlinks from higher authority pages for your website is crucial. Popular links are better liked by search engines and this has an influence on the site’s ranking. Links from multiple domains with relevancy is the key to achieving success in off-page optimization. Search engines are smart enough to catch unworthy, bulk backlinks that are bought and this can result in penalizing the website.

2. Quality guest blogging

Content was is and will be the KING, always!
Content was, is, and will be the KING, always!

Create relevant and high-quality content and submit it as guest blogs. Content was, is, and will be the KING, always! If the article has some good stuff, then it will get published and this will fetch you some backlinks as desired. A well-played strategy, guest blogging can make wonders happen and help you acquire quality backlinks that will be beneficial.

3. Participate in Question and Answer sites

Actively participate in question-answer forums like Quora and Yahoo. By answering and asking questions, it can build your reputation as someone who is an expert in the chosen field. Place the link to your website in the source section and this is a fabulous way to increase link popularity. Avoid any kind of spamming!

4. Create High-Quality Infographics

Infographic is a collation of image and data. It can create high-quality backlinks for website. Being one of the best off page techniques, infographic is an effective way to build quality links. Infographic submission is regarded as one of the best off page techniques.

5. Blog commenting

Blog commenting is one of the best methods you can build links for your website. High PR link can be created from blog commenting. So, blog comments matter and can actually play a role in off page SEO optimization. This is a good tactic to build relationship with bloggers.

6. Broken link building

Broken links are just like what it sounds! It creates a negative impact about the particular website or blog, but this can be put to use for your own site. Send an email to the webmaster and let them know about the broken link and offer your link as a replacement, instead. You are fixing an error and also doing something good for your own site. Broken link building is favored, as it falls under white hat SEO. Broken link building is a scalable strategy as it focuses on content and is highly effective.

7. Email outreach campaign

Email outreach, the old school strategy that still works wonders. Send mails and let the target audience see the mail pop in the in-box. However, making the email crisp and clear should be the formula used, as no one is going to spend more than a few seconds to find out what it’s all about. This strategy for off-page optimization can fetch you amazing results.

8. Promote content in social media

Promoting content on social media like LinkedIn, Twitter and Google+ is an added bonus. This actually helps in building awareness about your website and the products or services that are being offered. This allows you to extend an online network of contacts, to connect and interact with the target audience, which can promote your website and build your online reputation rather well. This is one of the strategies used for off page site optimization.

White Hat SEO VS Black Hat SEO

White Hat SEO also known as “ethical SEO” refers to the usage of optimization strategies and techniques which focuses on the human audience and completely follows search engine rules and policies. For example, a website optimized for search engines which focus on relevancy and organic ranking is considered to be practicing White Hat SEO.

Some White Hat SEO techniques include keywords and keyword analysis, back linking, link building and writing content for human readers. White Hat SEO is more preferred as it is a long term beneficial strategy.

Black Hat SEO is definitely always BLACK! It does not follow search engine guidelines! The techniques and strategies used are aggressive and the focus is solely on search engine optimization, not on the human audience. The human audience are regular readers of the web content and play a role in conversion rates. If you are looking for a quick financial return, then opt for Black Hat SEO tactics like keyword stuffing, invisible text, doorway pages, page swapping and so on. However, be careful, as using this kind of strategy can ban your website from search engines. It is commonly referred as “unethical SEO” or spamdexing!

If you are looking for a quick success recipe, Black Hat SEO is the one for you, but if you are looking at a long term perspective then White Hat SEO wins the bid, any day!

SEO – Expensive yet Essential

Is your website lagging behind? Does your website not feature anywhere in search engine results? not feature your website anywhere? Do you truly desire and wish your website to rank on the 1st page of Google? Well, this is not an impossible wish. Expanding your online presence is essential and, for this reason, ranking in search engines is crucial. Therefore, opting for search engine optimization (SEO) is the call of the hour!

Are you still thinking why does my website need SEO? Then, the main factors discussed over here will surely enlighten you with reasons:

  • Search engines are the primary method of navigation for most users.
  • Search engines are roadways and provide you with “quality traffic” that has the potential to turn into leads.
  • Did you know that 75% people do not scroll beyond page 1? So, if you truly wish your website’s success, a good SEO strategy is a must!

Yes, SEO is a necessary evil and it can get pretty pricey, but at the same time, it can expand your business dramatically by building the right sales funnel.

Investing in SEO is now more important than ever, despite the difficulties faced due to lack of organic keyword data and traffic. Your web business needs to have a SEO strategy in place for effective functioning if you are truly interested in online marketing. SEO still remains as one of the most important components of any organization’s branding efforts and online presence.

About Author:

We hope you’ve enjoyed this guest post from Rintu Biswas. He is an SEO Expert at MyTasker, a professional SEO Company. He is extremely passionate about his work. He has been in the SEO Industry for 5 years and always tries to help people by his informative articles. You can follow him on Twitter.

The post SEO Essentials You Need for Optimizing Your Website appeared first on BlogPress.


SEO Essentials You Need for Optimizing Your Website was first posted on May 11, 2016 at 1:01 pm.

How To Write An Irresistible Guest Post

Whether you have a book, a website or any other product to promote, writing guest posts is one of the best ways to get your project in front of a broad (or niche) audience. Many popular blogs and known brands have gotten off the ground, improved customer relations and created a community around their product by using guest posts. If you write a successful post, you’ll be building a relationship with the leaders in your field and getting valuable clicks and backlinks to your site.

Writing guest posts works because your content is getting the endorsement of an established and respected source (hopefully, that’s what you’re writing for). But to get that endorsement, you’re going to have to bring your “A” game and work hard on writing the perfect post. If you’re new to the guest post writing game and don’t know all the ins and outs yet, here’s a little guide on how to write an irresistible guest post – and get it accepted. Read More

Writing Must Haves for Bloggers and Writers That You May Not Have Heard Of…

With the coming of the digital age, writing an online content has never been so convenient and made more efficient. Whether you are a blogger or a  newbie writer who is starting to have a career in this field or an established writer who wants to gain more followers online, using tools and apps would definitely help a lot for you to achieve your goals.

Here are some of the best tools and apps that all writers and bloggers should know about:

Writefull

This is a very useful application that gives you feedback with your writing. What Writefull does is that it checks your text to see if you are using the correct language. This is a powerful tool that is very easy to use. All you have to do is to select the text you want to check and click the short-key. Once the Writefull popover is activated, you can simply select among the different options being suggested.

Hemingway App

For writers and bloggers, being able to write clear and creative content is definitely important. Among the best apps created for this purpose is the Hemingway App. This application detects the complex sentences and the usual errors to make it easier for you to make the necessary changes. The errors are highlighted in yellow while complicated and unnecessary sentences are highlighted in red. For texts that are highlighted in purple, you can use a shorter word. For those phrases highlighted in green, it shows passive voice. With this app, you can easily edit certain parts to create a concise, creative and clear text that your readers can appreciate and understand.

Ulysses App

Even if you are on the go, you can still write any content using the Ulysses App created for iPad. With this app, you can keep and save all of the texts you have written in a library. With just a few taps, you can create iBooks and PDFs. Ulysses App has an easy to use interface which makes it more convenient for you to write amazing stories.

WriteRack

As a writer, you will have to use social media to share your content online and to draw more readers. If you have a Twitter account and you want to create a new and creative tweet that you want to share to your followers, you can use WriteRack. This is a tool that is straightforward since you can just copy and paste anything to tweetstorm. What this tool does is that it automatically formats the text into different tweets and posts them one by one. After the first 130 characters are consumed, the tool creates new tweets. Plus, WriteRack is offered for free.

Blankpage.io

Creating a novel takes a lot of hard work, time, patience and effort on your part. But thanks to tools like Blankpage.io, writing can now be made simple. Blankpage.io enables writers to finish their novel online. Whenever you want or wherever you are, you can just allot a few minutes of your time to write your novel and eventually finish it. With this tool, you can create an outline and start writing everyday with ease.

GetBlogo

Managing multiple blogs is now easier with the use of GetBlogo. This platform makes blogging fast and easy since you can write and publish your work with convenience. Apart from that, you can also manage various blogs as you want. In one dashboard, you can manage multiple blogs. GetBlogo also allows you to edit your photos without having the need for Photoshop. What separates this app from others blogging tools is that even if you are offline, you can use its features.

A-writer.com

Even writers and bloggers would rely on professional writing services as there are cases where you need to ask for help especially if there is a huge volume of content that you need to deliver. A-writer.com is a highly reputable writing firm that offers a broad range of writing services at affordable prices. From blog writing to other online content, you can rely on their expertise.

Liber.io

When handling ePub files, sometimes it can be really complicated to export or handle data. For writers who want to create their own ebook, it is important to have a tool that allows you to write and publish for free. One of the best tools is Liber.io. With this tool, you can create and design your own ebooks for free. With just one click, you can start publishing your ebook. This tool is perfect for teachers, writers, bloggers and for those who want to create ebooks and other materials with efficiency and convenience.

Zenpen.io

To produce quality content, you have to concentrate on your writing. Unfortunately, it is easier said than done. With so many things that can distract you, it is just too difficult to focus on your writing. With the use of Zenpen.io, you can block all of the things that distract you and to just focus on your writing. It is a minimalist writing zone to help you finish your writing tasks with accuracy.

Draftin.com

Before you publish any work, it is important that you have another person or people to look at your writing. Receiving feedback helps you become a better writer. Draftin.com is a tool that you can use to have more quality content without the need for any writing software.

The post Writing Must Haves for Bloggers and Writers That You May Not Have Heard Of… appeared first on BlogPress.


Writing Must Haves for Bloggers and Writers That You May Not Have Heard Of… was first posted on September 8, 2015 at 2:06 pm.

7 Ways To Get Your Content Shared On Social Media

When you complete a blog post, you review it before publishing, and finally hit the publish button, the next thing you hope is to get a number of people who share your blog post on the various social media networks.

Are you a little worried about your content’s social media sharing?

Do you think your content deserves more sharing?

If yes, you’re not alone, people are out there who always struggle to get social sharing. They try to write well, they come up with great ideas, and they give days to write a detailed post, which is why I thought to work on this and find some solutions to improve the social media shareability.

I’m going to tell you that how you would increase your content sharing.

Well, let’s get started.

Before I tell you those 7 awesome solutions to increase your social media shareability, I would like you to make sure that you know these four elements that make content really shareable:

In-depth and Detailed – There is no guarantee of success if you content isn’t in-depth and detailed. Consider the fact that you’re not alone who is working in the niche, people are always there to set the competition, and maybe some of them are really good. So if you want to nail it, create irresistible and unavoidable content.

Written with the Purpose – Keep the goals and intentions in your mind while creating your content. Try to help out people and deliver the best you can. The bloggers’ ultimate goal should be solving the readers problem or giving them the world’s best advice.

Easy to Understand – Don’t make your reasoning similar to Physics class. Keep that rocket science away for a second and think about an average reader. Write real easy and understandable content.

Data driven – One of the most important factors of a great content is that it is backed by the data. It means you have to make sure that you add proper references and researches from the credible sources in order to justify your standpoint.

Once you apply these key elements in your content, you’re almost ready to take off.

Here Are 7 Ways To Get Your Content Shared On Social Media

#1 – Precise Article Title

The article title is one of the most important elements of the article or blog post structure. It’s the area where the blog post engagement begins. From search engines to social media to direct visitor, everyone wants to save time, cut the crap, and read the best piece.

So, if you have great ideas for your content, you better put the creative and super-exciting headline for your article to avoid the readers slip. That way, you would be able to stop the people who will be ready to get off the blog within the next few second. A Hubspot article tells us that 55% visitors spend fewer than 15 seconds on a website.

This Eyequant article reveals that any website has only a few seconds to grab the attention of the visitor — It means if the website/blog is successful in engaging the visitor through any mean, he would stay, otherwise, he is gone.

The Hubspot Blog Topic Generator and ContentIdeator are blog post ideas generators which help you to create awesome blog post titles.

#2 – A Decent Blog Layout

There could be many other factors such as an in-depth content, the writing skill, or a funny idea which might lead a reader to share the blog post on social media.

That being said, the blog design plays a vital role in the decision making of the reader to share the content. A beautiful theme might say ‘YES’ to your sub-conscious mind to share the content, and then you start realizing to sharing the content.

That cognitive process often begins after taking a look at the blog or website’s design. A better website design avoids the visitors to go off the hook. It means that your blog design tries to keep the connection intact with the visitors. It could be the psychology of colors or maybe the overall design.

The importance of visual appearance of websites certainly makes a website or blog’s content shareable on the social media. It’s true that a reader would only share the article which he/she would like, and that liking would have a small portion based on the blog layout design. This article on the CrazyEgg blog also emphasized the importance of the better website designs.

#3 – An Appealing Featured Image

The featured image is that part of the article which a reader may look at before opening the article or start reading the article – and, most of the times the featured image comes at the top of the article, so either a reader lands from organic search channel or any other mean, he is likely to look at the featured image being displayed at the top of the article.

It has been observed that  the reader certainly looks at the top image of the blog post, probably because it explains a lot. It might help you to understand:

  • The caliber of the blog owner
  • The perception of the writer
  • The core message behind the topic
  • The level of quality of the content

Use Canva tool to create those featured images for your blog post. The buffer’s Pablo tool is a clear example of the importance of images in social sharing. Pablo is basically an image sharing online tool which helps you to add a text on the images to share on Twitter and Facebook. Buffer’s chrome plugin helps you to share content as well as images  on social media sites.

Mitch Meyerson describes five qualities of a shareable image in his entrepreneur.com article. According to Mitch, the image content should be Original, Timely published, Relevant, Snackable, and Drives traffic.

And, I agree with him.

WordPress plugins like Quick Featured Images and Dynamic Featured Image also help bloggers to get their hands on the featured image functionality.

#4 – Engaging Subheadings

You would have to admit that subheadings play a big role in the engagement of readers. Your content doesn’t get shared on the social media if readers aren’t engaged, and one of the ways to attract and engage the readers is by writing such subheadings that make content easy-to-understand.

Simple, clear, and concise subheadings definitely help any blogger or content creator to deliver his/her message to the audience which ultimately affects the content shareability.

This article backs my point on the subheading and engagement of the blog post. It’s written by Saul Edmonds and he discussed subheading tactics to increase engagement.

According to this blog post of OutMatch, your headings shouldn’t be telling the whole story – it’s a bit different point of view, but worth reading. The author believes that if your headlines tell everything about the whole content, the readers might skim your article and soak the juice without reading the whole story.

Well, that happens. Readers always scan the article, but it doesn’t mean that we create such a blog post title and subheadings that become hard to understand.

Do you Remember?

This article’s first point was based on the clarity of article title.

#5 – Short Paragraphs

If you want readers to walk away from your blog post without sharing or even reading the whole blog post, then write long paragraphs…

I’m sure you won’t do that… Please don’t!

The short paragraphs keep the readers in the loop because they are a bit more engaging than long paragraphs. It’s the writer’s way of expressing the ideas or telling the story which stops them from going off the hook.

This blog post on Struto verifies this point of keeping the paragraphs short. Not only does it emphasize on short paragraphs, but also tells us to keep the sentences short.

The short paragraphs directly influence the understandability of the readers. When readers find a piece well-written, understandable, and thought-provoking, they love to share it with friends on social media.

Henneke of EnchantingMarketing, wrote a fantastic article on web content which reveals great copywriting tips. She also believes that short paragraphs are necessary to keep the readers onboard. She believes that readers are lazy, and we have to be ready to serve them accordingly.

Darren Rowse of Problogger.net also mentioned about short paragraphs of blog post in his Podcast (episode #35) which authenticates my viewpoint. 

#6 – Social Media Sharing Tools

Do not underestimate the effectiveness of sharing buttons. One of the reasons people share your content is, the availability of those social sharing buttons somewhere on your blogs and websites. These social media sharing buttons provide an ease to share the content on their favorite social media networking sites.

Everyone knows what do these sharing buttons do.

You will find a bunch of services such as Addthis, Sharethis, AddtoAny, and Shareholic to use for content sharing on your blogs and websites.

There is a bit psychological impact of adding those social sharing widgets on the sidebars and under the blog posts because these buttons remind people to share the content with friends on Twitter, Facebook, and Google+.

Marketers and Digital Marketing Experts believe that social sharing stats on these social media buttons work at a social proof of the content’s popularity.

CoSchedule created an infographic based on The New York Time Insight Group’s study on social sharing which reveals some valuable reasons of sharing the content with others. It shows that people share content or information on social media for Entertainment, Defining themselves, Building Relationships, Self-Fulfillment, and Supporting the cause.

#7 – A Problem Solving Write-up

That’s the fact. Your content must be full of answers and solutions. Sometimes people don’t share because they want to share with their friends, they actually share because they get excited to find something really useful, and ultimately some friends also get benefit from that sharing.

It’s a proven strategy that whenever you will produce a really useful and healthy content for your niche marketing and target audience, it will be appreciated and liked because people want solutions. So be the solution maker.

This online tutoring website helps students to find their online tutors and their blog represents that tutoring strategy.

Elegant Themes is a Premium WordPress themes company and their blog publishes WordPress guides and tutorials to help the WordPress audience. This is exactly what they should be doing.

When you feed your audience the exact same thing that they want to eat up, you will start getting social sharing and popularity.

Have you noticed why blogs like Social Media Examiner and Copyblogger get so much sharing?

They get hundreds of shares on each article because their content is worth it.

Lee Carnihan described the great web content in his presentation and wrote a problem solver as one of the features of the great web content. So it shows that the great content solves readers’ problems.

The blog post from SurveyMonkey discussed the importance of customer care and its improvement tactics. At the end of the blog post the author emphasized that you must have social sharing buttons to let the customers thank you publicly.

Hence, it has been seen that the content which serves people and make things easier for readers, always gets appreciated, liked, and shared.

What’s your plan?

The creation of such a content is certainly possible. We’ve seen people doing it for years. They are serving readers and getting rewards.

The difference between them and many of the ‘strugglers’ is, they’ve taken a step ahead of others to create in-depth, targeted, organized, and helpful content, and ultimately people started getting benefit out it.

What else would you do to make your content shareable?

Share with our readers, they will love it.

About The Author

Hassaan Khan is a blogger and content creator. He helps businesses on content strategy. He writes his personal blog on content marketing. He loves his dog ‘Milo’ and wants to travel to Finland. Follow him on Twitter and Facebook.

The post 7 Ways To Get Your Content Shared On Social Media appeared first on BlogPress.


7 Ways To Get Your Content Shared On Social Media was first posted on August 22, 2015 at 1:30 pm.