Are you having a onerous time choosing your website’s color scheme? Choosing the correct color combination not solely increases your site’s visual appeal, however it can additionally generate favorable response from your guests in terms of sales and conversions. In this article, we tend to can show you the way to settle on a excellent color theme for your WordPress website by understanding the psychology of colours and using one in every of four wonderful resources.
Psychology of Colors
It may be a well researched theory that colours can have an effect on human responses. Colors have an emotional pull on our choices and choices we have a tendency to build in our lifestyle.
Large companies pay many dollars building a well crafted whole image and identity for their product. They rent consultants to pick simply the perfect combination of colors for his or her brands and merchandise.
The colors you utilize on your website are part of your whole image. You want to decide on colours that generate a positive emotional response for your complete and product.
Thus how do you work out that colors and what kind of response you are looking for?
Lucky for you, marketers and psychologists have done lots of analysis already. Take a study this infographic:
- Red: is the color of youth and joy. It reflects boldness and confidence.
- Green: Creates a soothing calming effect, it evokes a peaceful, progressive, and calm emotional response.
- Blue: It reflects trust, strength, reliability.
- Black: Black generates a sophisticated, solid, secure emotional response.
- White: Clarity and simplicity are the two major effects of White.
- Yellow: Yellow is the color of optimism, warmth, friendliness.
- Orange: Orange creates a fun, friendly, confidence, and cheerful effect.
- Pink: Sensuality,femininity, romance, and love are the emotions associated with Pink.
Other Things to Consider
This goes while not saying that colours need context to work the approach you would like them to figure. Your whole or product could have already got sure associations which will or could not work with the colours you are selecting.
Here are some things you ought to take into account before choosing up a color scheme for your web site:
First, you would like to consider the present whole image. If you have already got a logo and alternative marketing materials, then you’ll wish to use the prevailing colours.
You also want to contemplate that colours can look smart on the net. Things that look great on print will look quite completely different on screen. Think regarding different media like sliders, videos, images, decision to action buttons, etc that you may be adding to your website. Think regarding what colours you will be using the most.
Creating a Color Scheme
Hopefully, by currently you have got figured out the acceptable colours for your web site with the psychology of colours in mind. We have a tendency to suggest you to decide on at least two colors that articulately represent your brand, and the response you would like to urge from users.
Once you have those colors, there are several online tools that you can use to come up with an unlimited variety of color palettes.
Formerly referred to as Kuler, Adobe Color CC may be a nice tool to come up with color palettes. You’ll be able to select color rules, and then spin the wheel. You can manually regulate every color within the palette and remainder of the colours can be automatically adjusted to match the colour rule. You’ll be able to additionally generate color palettes by uploading photos.
Colorlovers is one in all the most widespread destinations for color inspiration and ideas. They have some great tools to get color schemes. One among them is PhotoCopa that allows you to generate a color scheme from photos. You can also use their basic tool which generates colours mixtures by merely selecting a color.
Inspired by Google’s Material Design concept, Material Palette allows you to generate color schemes using the design rules. It is intended to inspire color schemes to be employed in mobile apps however these color schemes can simply be used for websites similarly.
Coolors could be a wonderful color theme generator. Simply hit the area bar to get color schemes. You will modify a color in the theme manually and lock it down. You can also download color schemes to use in your projects later.
We hope this article helped you choose the right color theme for your WordPress site.