There is nothing quite as disheartening for bloggers than posting a blog that they have put their heart and soul into and receiving little or no shares, especially when the goal was to create a “viral blog post”. So what can you do to write a post that has the greatest viral potential?
Defining A Viral Blog Post
A blog post that goes viral simply has a great number of shares and is viewed by a large number of people. But this definition needs to be tailored a little to meet the unique criteria associated with a specific blogger.
For instance, if you write blogs aimed at a niche audience, you are less likely to get millions of shares. Also, if you are used to receiving just a few shares (let’s say between 10 and 20), going viral might simply mean getting shares in the hundreds on your next post.
In other words, creating viral exposure to your blog posts may be incremental in nature. The more shares you receive on previous posts, the greater the views of follow-up posts should be. Be aware that blogs are less likely to receive millions of shares like video’s or music that has more entertainment value.
Share Your Own Post
Sharing your own posts on social media is a quick way to get far more views and shares from other readers. Share with as many people as you can on as many different social media platforms as possible to ensure that the post goes viral.
Also, post the blog on multiple websites and create links to and from other relevant blogs, articles, and content. The more visible a blog post is on the internet, the better the chances of going viral.
Make sure that all the relevant share icons are contained on the page.
“Blogging” Style Matters
Viral blog posts are often more about the style, tone, and language that is used in a post rather than the content or information that is provided. Using empathetic writing techniques and emotive language is important to get a reader interested, keep them reading and get them to share the post.
That said, the content should also add value. This simply means that it should inform, educate or be relevant to a greater audience. Write in simple language that is easy for everyday people to understand and relate to.
Keep your blogs short and to the point. Content that is too long to read will not create more shares and will result in readers leaving before getting to the end of the blog.
Viral Blog Post Design Is Key
An attractive blog post is more likely to entice viewers to read further. Add images, videos, music and/or animations that are relative to the content but that will also attract more readers. Don’t overdo it, though.
Use bullet points, numbers and lists to make the post easier to read. Choose a font that is easy on the eye and in a color that is easy to read.
Remember that not all the posts that you write will go viral. However, evaluate those that perform better to get greater share potential from all your writing.
We hope you’ve enjoyed this guest post from Sparky Parker. Sparky has over 35 years of related experience in marketing, internet sales and engineering. He owns and operates FrontRangeMarketeer.com, which helps local businesses generate more leads and attract new customers.
Tips For Writing A Viral Blog Post was first posted on June 17, 2016 at 8:58 am.